Yearbook Marketing 2018: analyses, scenes, trends

In the 2018 yearbook, the journalists look at developments in marketing and sales and analyze current scenes and trends.Co-authors of the 2018 edition are:Peter Röthlisberger (50), founder of Blick am Abend and Blickamabend.ch, editor-in-chief in the Blick newsroom for 10 years and domestic head of Weltwoche as well as program director of TeleZüri.Barbara Lienhard (40), head of the lifestyle department of the Blick Group, reporter for SonntagsBlick magazine and columnist in various publications.Roland Grüter (57), editorial director of Sonntags Blick magazine and head of department at Sonntags Zeitung, Annabelle, SI Style and .ch. The issue deals with the dominance of influencers in the advertising market, the new developments in the retail sector - do we still need stores at all - and the importance of brain research in the development of marketing measures. In ten portraits and interviews, the three authors also introduce the most exciting protagonists of the scene. The 2018 Marketing Yearbook is being published by Kömedia for the 28th time. The accompanying app "Jahrbuch Marketing" is available in the App Store, on Google Play and Amazon. In addition to the articles in the print edition, it contains videos, links and other digital content, making the yearbook an annual source of information, inspiration and reference work for entrepreneurs in the fields of marketing, communication and sales, as well as an excellent advertising platform, as the yearbook is consulted by decision-makers 365 days a year.