NZZ titles offer the best quality

The research results on the Swiss media system and the quality of the media paint a clear picture. The NZZ leads the quality rankings on all channels: Among daily newspapers, the "Neue Zürcher Zeitung" is the frontrunner with 8.1 out of a maximum of 10 points. This quality score is made up of the four dimensions of relevance, diversity, classification performance and professionalism. The "NZZ am Sonntag" also achieved the highest quality standard with 7.7 for Sunday newspapers and the news site NZZ.ch with 7.5 points for online offers.

The Facebook page also offers high quality

For the first time, the authors also considered the Facebook presences of Swiss media companies. One of the main findings of the study is that media companies offer lower quality on Facebook than on other channels. Many try to gain reach and market share with so-called soft news and infotainment. Not so the NZZ: It also clearly tops the quality rankings in this category with 7.9 out of a maximum of 10 points. This shows that the NZZ can also score points and gain reach on Facebook with quality. The "Quality of the Media" yearbook is being published for the eighth time in 2017. Since the first edition, the publishers have provided current key figures on the media types of press, online/social media, radio and television every year. In addition to the development of content quality, the research group at the University of Zurich also examines the development of usage and the financing basis of the information media and places media trends and new phenomena in a larger context. here.