Attention

In case it has escaped your attention: The title on the book cover hides a spelling mistake - a successful trick with which the author makes his topic immediately tangible: the dwindling resource of attention and how to successfully engage in conversation despite this. The book is both an astute analysis and an opinionated pamphlet, not to mention a practical guide. In the latter function, it provides psychologically sound tips on how to fend off disagreeable contemporaries who can no longer spare any attention for their fellow human beings and who therefore only send instead of receive. In return, however, the reader also learns how they themselves can pay more attention and thus significantly improve the quality of their communication. Last but not least, the book shows how companies can generate more attention for their products or services. The last chapter is particularly interesting, in which the author applies the principles of branding to private individuals and shows how everyone can use human branding to improve not only their public image, but also their lives. This multi-layered approach makes this briskly written and well-spoken book a fruitful read for almost anyone, finds getAbstract.Rating: 8Implementability: 8Innovation level: 7Style: 10

Publisher: Econ VerlagYear of publication: 2017Pages: 222ISBN: 9783430202237