Four examples of successful radio advertising

Radio is the most widely used medium and even today is a safe bet with stable listener numbers for years. Nevertheless, radio advertising in Switzerland still does not have the status it deserves and should actually have based on usage, writes Cover Media in a press release. On its own initiative and at its own expense, Cover Media has now designed and produced four radio commercials in German and French, which will be delivered to all radio stations free of charge with immediate effect. The private stations are free to use these spots as they wish. The radio stations can determine the duration and period of use themselves. The spots explain in a simple way how radio advertising works. No explanations are needed. The spot makes enough of a statement and the listener automatically comes to the conclusion that radio advertising really works.The following four motifs are available to private radio stations from today:Emotion, catchy tune, appeal and attention "Generic advertising is nothing new. But every now and then it can be something new," says Hans-Ueli Zürcher from Cover Media.>>>click here for the spots