Programmatic advertising bookings are becoming increasingly important
Not a trend, but a basic tool
Programmatic advertising has long since ceased to be a trend and is now a basic tool for all participants in the digital advertising market. According to the "European Programmatic Market Sizing Report 2016" by Iab Europe and Ihs Markit, half of European display advertising revenue is already traded programmatically. The study also shows that the entire programmatic display advertising market in Europe recorded double-digit growth of 42.7% from EUR 5.7 billion in 2015 to EUR 8.1 billion in 2016. Figures in Switzerland also show growth: an estimate by the IAB Switzerland Association assumes that over a third of the display volume in Switzerland is already handled programmatically.
Programmatic Advertising Day - The program
The Programmatic Advertising Day will start with two top keynotes by Danny Hopwood, EVP Programmatic EMEA and Strategic Advisor at Publicis Media and Sasha Berlik, Managing Director EMEA at The Trade Desk. This will be followed by an exciting and fundamentally important panel on the topic of "Quality in programmatic advertising booking" between the Bvdw, Iab Austria and Iab Switzerland. Further top keynotes are on the program: "Programmatic & Creation", Astrid Guillon, Google Inc. Emea Product Lead Apps & Creatives E20; "Programmatic everywhere", Bernd Hauprich, SevenOne Media GmbH, Unit Director, Business Intelligence & Programmatic Advertising; "The Future of E-Commerce", Alexander Gösswein, Managing Director Central Europe, Criteo; "Walled Gardens", Joachim Schneidmadl, Virtual Minds, Andreas Schwabe, Blackwood Seven. And that's not all: each keynote will be followed by a panel discussion with national and international market experts. The third Programmatic Advertising Day is aimed equally at professionals and interested newcomers.
Fit for Programmatic Advertising Day with the PADcademy
For all those who do not yet feel 100% fit in the topic, the speakers of the IAB Academy offer, among other things, units in the morning of the Programmatic Advertising Day in the area of basics and data targeting, in which you get the necessary basic knowledge. Places are limited, registration at [email protected] for the entire program, further information on the speakers and tickets is available at www.programmatic-switzerland.ch
Event details
Date: November 23, 201711.00 a.m. to 5.00 p.m. followed by a networking aperitifDoor opening: 10.30 a.m.Location: Volkshaus Zurich
