News portal "Nau" goes online
These are the new additions to "Nau"
"Almost a third of our 45-strong editorial team consists of flying reporters in six regions," says "Nau" editor-in-chief Micha Zbinden, former deputy head of sports at the "Blick" group. In addition to Zurich, the regional teams are stationed directly on location in Bern, Basel, Frauenfeld, Lucerne and St. Gallen. The Graubünden editorial team will start in 2018. Zbinden: "Nau is doing the opposite of centralization." The average age of the editorial team is 29. Head of politics and deputy editor-in-chief Christof Vuille is 29, Zurich team leader Céline Brunner is 27 and Basel team leader Fabio Back is only 21. "We also consciously focus on talented young journalists and give them responsibility. It is important to us that all Nau journalists are digital," says Zbinden. In focus: the digital person with regional roots "Nau" will be launched before the end of October as a new Swiss online platform at www.nau.ch launch. At the same time, "Nau" will provide the existing audience of screens in streetcars, buses and trains with news of a high quality standard. Livesystems, the parent company of "Nau", operates the screens of around 50 public transport companies with passengertv and the screens at petrol stations with gasstationtv (Gasstationtv) and has a daily audience of 1.5 million people throughout Switzerland.
"Nau" as the media house of the future?
Over the last ten years, the screen network in public transport and at petrol stations has been built up by the Bern-based company Livesystems in such a way that each individual region can now be provided with specific content. This applies to editorial content as well as advertising. "Nau can provide locally differentiated reporting along the travel chain," says the CEO of Nau Media AG, Yves Kilchenmann: "It is the medium of the mobile and digital generation." In addition to the online and DooH platforms, an experienced 30-strong sales team, which has marketed Passengertv and Gasstationtv very successfully since the beginning, is bundled under the Livesystems umbrella. Advertising customers throughout Switzerland can now have customized solutions put together from a much broader and highly regarded product range.
