These are the most successful communications and media agencies in Switzerland
There have been changes in second place in the ranking of the largest communication and media agencies in Switzerland: The Wirz Group has made up one place on the previous year and is now in second place. It is followed by the agencies Havas Group Switzerland and Jung von Matt/Limmat, which has moved up one place and is now in fourth place ahead of Y&R Group.The agency ranking provides an overview of the communication and media agencies in Switzerland organized in the Leading Swiss Agencies (LSA) association. The ranking, which has been carried out without interruption since 2007, serves as a guide for advertising clients. The association currently has a total of 73 communication and media agencies, and Switzerland's leading agencies generated cumulative revenues of around CHF 410 million in 2016. The ranking is based on an evaluation of the gross operating income (GOP) generated by LSA agencies in 2016. All agencies that were members of Leading Swiss Agencies on August 31, 2017 are listed in the 2017 ranking. Agencies that joined after this date are not yet listed in the 2017 ranking.Communication Agencies: The 55 communication agencies in Leading Swiss Agencies generated gross operating income of around CHF 321 million in 2016. On an adjusted basis, this is an increase of 4% compared to the previous year. The complete ranking is available here.
Media agencies: Since 2008, the media agencies of Leading Swiss Agencies have published their own ranking. Media agencies have a different business model from advertising agencies and are therefore not directly comparable with them. The 18 LSA media agencies generated CHF 88.9 million in gross operating revenues in 2016, with the same number of members. This represents an increase of 5 percent over the previous year.
About the rankingAfter an interruption of five years - due to the effects of the US Sarbanes-Oxley Act - the LSA ranking (formerly the bsw ranking) was resumed in 2007. This means that comparisons with previous years are once again possible. Since 2014, companies that operate on the market under the same brand or have subsidiaries that are also LSA members have been combined as a group. The 2017 ranking is based on gross operating income in 2016. All agencies that were members of Leading Swiss Agencies on August 31, 2017 are listed in the 2017 ranking. Agencies that joined after this date are not yet listed in the 2017 ranking (e.g. Farner Consulting.
