thjnk is the Red Dot Agency of the Year 2017
The most successful agency of the year
Of all the Red Dot awards, one stands out in particular. No one can apply for this one. The honorary title of "Red Dot: Agency of the Year" goes to an agency that consistently impresses the jury of the international competition with very good design achievements. "This year, thjnk has succeeded in securing a proud 17 Red Dots with its creations and also four Red Dot: Best of the Best awards," explains Prof. Dr. Peter Zec.
Joy and incentive
"In addition to the recent performances thjnk has always scored highly in recent years with creative and well-designed communication projects. Achieving such continuity and high quality at the same time - especially since it is still a young agency in the fast-moving creative industry - is an impressive achievement. For this she is well deserving of our honorary title. I would like to congratulate Karen Heumann, Armin Jochum, Michael Trautmann, Ulrich Pallas and the entire thjnk team on their award," continued the initiator and CEO of the Red Dot Award. The winners are also delighted with their award, which is also an incentive for them, as Armin Jochum makes clear: "We are proud of the record result we achieved at Red Dot this year - and are delighted to have been named Agency of the Year. Reason enough not to rest on our laurels."
"There is no I in thjnk" - reaching the goal together
An agency that finds better answers - for customers and employees. With this goal in mind, Karen Heumann, Armin Jochum, André Kemper and Michael Trautmann - who are among the most high-profile advertisers in Germany - founded thjnk in Hamburg in 2012. Five years later, around 400 employees work in ten agencies. Since the departure of the "k" (André Kemper), the collaborative approach is also reflected in the agency name - today the "k" stands for "and colleagues". Chief Financial Officer Ulrich Pallas joined the management team in 2016. Like Heumann and Jochum, he came from the Jung von Matt agency.
"Everything great begins with a free thought"
In order to provide contemporary answers to the communicative challenges of their clients, the creative minds at thjnk consistently follow their guiding principle: "Everything great begins with a free thought". From ten agencies - in Berlin, Düsseldorf, Hamburg, Munich, New York and Zurich - they work for well-known brands such as Audi, Bifi, Commerzbank, Der Spiegel, Deutsche Bahn, Granini, Hagebaumarkt, Haribo, Ikea, McDonald's, Rewe and Thyssen Krupp. Against the backdrop of digital transformation and a rapidly changing media landscape, these clients value not only the expertise and impetus that thjnk provides, but above all its empathy, persuasiveness and versatility. The basis for thjnk's success as an agency and its projects is always an idea - an intellectual foundation that supports the proposed solution in the long term. Combined with a clear goal and a creative design, the result is work that has an impact and, in the best case, changes opinions, attitudes and mindsets.
Award ceremony in Berlin
The winners of the Red Dot Award: Communication Design 2017 will be honored on October 27 during the Red Dot Gala. The Red Dot: Best of the Best winners will receive their well-deserved trophies at the Konzerthaus Berlin. The highlight of the evening will be the presentation of the "Stylus" trophy to thjnk. At the subsequent Designers' Night at E-Werk Berlin, the successes are celebrated until the early hours of the morning.
