Corporate sound: How "sounds" sexy, crazy, oh la la?

With over 100 songs and 30 albums in the international charts, the 36-year-old from Adlikon is one of the most successful Swiss DJs and producers. "I tried to capture the sexy, crazy and artistic world of Ohlala in the Song ", says the Swiss Music Award winner. "In the live performance of the song, I want to convey further sensual feelings to the audience." Corporate sound implementations are subject to the same requirements as the other corporate disciplines. A song is used to convey the uniqueness of the company, product or service in a unique way.

How it all began

As a brand ambassador, the DJ, who is trained in marketing and psychology, already won the "Brandlöscher" song produced for his sponsor "Appenzeller Bier". With 40,000 paid downloads, it was already an extremely popular sound at the time. Together with his agency, Spotlight AG, the DJ then suggested the topic of "corporate sound" to Gregory Knie for his circus "Ohlala". What added value this would bring to the company, what advertising impact and brand awareness it would develop, can only be guessed at today.