Business magazine Forbes comes to Switzerland

The brand not only wants to contribute to the diversity of the Swiss media landscape, but above all to make the achievements of the Swiss economy internationally visible.Forbes thus includes another country in its network of 37 international editions. After long discussions, the positive signals coming from the Swiss business community probably tipped the scales in favor of this move. The topics covered are the same as those that have accompanied the Forbes brand for 100 years: Entrepreneurship, financial markets, lifestyle.

Independence at the center

The medium's own economic and political independence is its top priority. As part of its journalistic work, the editorial team of the German-language edition - which, in addition to Switzerland, also focuses on Baden- Württemberg, Bavaria, Liechtenstein, Austria and South Tyrol - is supported by the global network. The offices in Vienna and Zurich maintain a close exchange with the 27 partner editorial offices.The monthly, national print product launches on the Swiss market with a circulation of 10,000 copies. In addition, the digital presence is being expanded: an interlinking with the US portal forbes.com opens up great potential for the German-language edition in terms of digital reach. Forbes.com has around 60 million monthly unique visitors and 30 million followers on social media.

Stämpfli as a strategic partner

With Stämpfli AG, Forbes has a strategic partner who is supporting the medium in its market entry. The first issue of Forbes printed and distributed in Switzerland will appear at the beginning of October. As part of the global "Forbes Women" initiative, it focuses on female role models from the DACH region - and beyond. The issue also covers the topics of diversity and inclusion and analyzes how these can promote the success of companies.