New advertising format viewable display

With these new display formats Teads the first marketplace for viewable video and display ad spaces available in premium environments across all devices.The new suite of Teads inRead display products includes Scroller, Canvas, Swing, Slideshow and Carousel formats. These are the first Display formatswhich follow the "viewable by design" concept and guarantee ad visibility in brand-compliant environments. The placement of ads directly in the editorial content of a website also offers an improved user experience. Advertisers only incur costs if the ad is also visible.Entire purchase cycle can be mappedWith the launch of the new display offering, Teads' Viewable marketplace is the only solution in the market that allows advertisers to plan and book continuous targeting campaigns across display and video on the same platform. Advertisers can therefore implement campaigns that map the entire buying cycle of their customers. For example, a provider of electronic products can run a teasing campaign via display formats before the market launch of a product. At the market launch, an interactive video can then be used, and finally a retargeting campaign leads the consumer along the funnel.Free from FraudTeads Viewable Display ads are available to advertisers either with guaranteed inventory via Managed Services or programmatically via Private Marketplaces. Many of the leading DSPs are already certified to book Teads viewable display ads, including AppNexus, MediaMath, Centro and DoubleClick Bid Manager.Bertrand Quesada, CEO of Teads, said, "With our new viewable display format and our inRead video product, we can now be the first to present advertisers with a viewable marketplace that guarantees ad experiences that are viewable, brand compliant and free of fraud."