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The use of digital technologies is changing the demands that customers place on companies - both in the B2C and B2B sectors. How should management react to this? Jürgen and Heribert Meffert have brought together 19 authors to answer this question. This diversity sheds light on the topic of digitalization from different perspectives: from the recruitment of digital talent to digital marketing - including numerous practical examples. A clear reading recommendation for managers interested in digitalization.getAbstract rating: 9Implementability: 9Innovation level: 8Style: 9

Publisher: Econ VerlagYear of publication: 2017Pages: 380ISBN: 9783430202398