New tool for measuring live marketing measures

Making live marketing measurable: the livealytics tool helps to do just that.Any live marketing activity, no matter how creative, be it an event, a sampling or a promotion, is in vain if it is not noticed. With livealytics visitor flows and dwell times are measured on site and important marketing KPIs are filtered out. "Our customers can use these key figures to evaluate their campaigns and obtain information about the success or potential for improvement of a measure - live," explains Alban Haas, Managing Partner of the agency Promotion-Tools AG and initiator. The interactive dashboard shows the reach of the activity in real time, determines the number of passers-by who came into contact with a product or were interested in it, and evaluates whether an interaction has taken place. The Google Analytics for offline measures, so to speak.livealytics has already been used for well-known customers and is already developing excellently as a basis of evidence for internal marketing objectives: "We need to target our resources and want to be able to quantify the return on investment after an activity as accurately as possible," says Ruedi Dätwyler from Delica AG, explaining the use of livealytics at the Delizio roadshow, which successfully staged promotional tools.livealytics is also indispensable for us as a consulting agency in the area of sales and live marketing: "With the data collection from past projects, we are one step ahead and can now advise our customers even more competently and cost-efficiently in terms of personnel planning," says Alban Haas, pleased with the innovation developed by his agency.