Suisse Emex with Summit premiere

The motto of Suisse Emex 2017 was "What really works".According to the organizers, the new Digital Summit for SMEs attracted over 550 visitors. Around 400 representatives from partners were also on site: they appeared as experts in the plenary sessions or at the numerous workshops and were available for talks and discussions. Read more here.Around 500 exhibitorsVisitors to Suisse Emex and the parallel IT trade fair Topsoft met around 500 exhibitors from the fields of marketing, events, promotion and digital business. The accompanying program covered all areas, from the Google learning workshop and keynote speeches on neuromarketing or storytelling to practical presentations focusing on online marketing topics, with a focus on further education, exchanging experiences and networking. The trade fair format, based on a festival, was transformed into a marketing event with a knowledge and supporting program. The festival character was also transferred to this year's Emex Night, which took place on Tuesday evening with dozens of food and drink stands within the World of Event & LiveCom.New marketing congress 2018Next year, a new marketing congress will be embedded within the trade fair. According to Ewa Ming, Managing Director of Emex Management GmbH, this will be divided into four key areas under the motto "customer first" and the theme "profitable results": Social Media, Dialog Marketing, Brand Experience and Event Marketing. Trade visitors can now attend the trade fair free of charge. The congress can be attended with an additional knowledge ticket. Suisse Emex'18 will take place on August 28 & 29, 2018 at Messe Zürich.