15 minutes of marketing per day is enough

As a store operator, you have your hands full: customer support, fulfillment and everything else that comes up. Marketing can sometimes get lost in the shuffle. Especially if there is no marketing team that does nothing but optimize campaigns or test new advertising channels all day. But even without employees who are only dedicated to acquiring new customers, great things can be achieved with a few minutes of marketing per day. After all, marketing is like fitness: exercising a little is a hundred times better than not exercising at all. Nevertheless, found Infusionsoft out, one in five entrepreneurs has no plans to invest in online marketing, even though the Internet is almost omnipresent, mobile traffic exceeds desktop traffic and e-commerce continues to boom. Accordingly, online marketing is a must. Daniel Heller from Trusted Shops shows in five steps what can be done in just 15 minutes a day.Step 1: The brainstormingBefore online stores can be effectively advertised, ideas must be gathered on how this can be done. What suits your own store? Is it Facebook or Instagram advertising? Content marketing? Social selling? Email marketing? Investing 15 minutes a day in researching a topic like Facebook Ads, SEO or content marketing will make you an expert in no time.Furthermore, it is advisable to learn marketing methods. Once you find something that creates a firestorm of ideas in your mind, it should be captured on paper, brainstormed, and subsequently explore the topic in more depth. Once a marketing tactic has been understood in its broadest terms, it's time for...Step 2: The testingWhat good is new knowledge if it is not applied. After all, it's no use knowing everything about driving in theory without ever getting behind the wheel and driving. Whether it's publishing your first blog post, your first Facebook ad, your first influencer contact, or your first Instagram post, hitting publish/book for the first time takes the most effort.Step 3: PatienceOne of the crucial factors for a successful marketing campaign is patience. Canceling the ad campaign because it didn't generate a sale after the first two hours, deleting the blog post because it was only read twice, or throwing everything overboard because of one negative comment - these are all things that are common among marketing newbies. Patience is a virtue, you should give the advertising campaign time and observe what works and what doesn't. Learning from mistakes is the motto.Step 4: Goals and rewardsYou should set goals. 10,000 new email addresses, 20% conversion rate or tenfold ROI are ambitious goals. In the beginning, however, goals that are set too high are not motivating, quite the opposite. It is much better to set smaller (intermediate) goals, the achievement of which is more realistic:- 100 new email addresses, then 200- a 2% conversion rate, then 2.5%- a positive ROI, then twofoldStep 5: Step on the gas, discover new thingsWith the help of intermediate goals, one has the feeling of making progress and really achieving something, instead of chasing a seemingly unattainable goal and losing motivation. If you achieve the intermediate goals, a reward should follow (for example, a longer lunch break, cake, going home earlier, etc.), so that self-motivation is easier.The ads bring in a steady stream of new sales, theconversion rate goes through the roof, and a large number of new email addresses are collected every day. So the marketing tactic has worked.Now there are three options open:- Full throttle and put more budget into successful marketing, further optimizing, thus maximizing sales and leaving competitors behind.- Hire a marketer, with whom you work or train a trainee is up to you. You now know how it works. Now you can hand over the marketing tasks and still be happy about the increasing sales. It remains as it is. You continue to manage the marketing campaigns, but only with a minimal investment of time. No matter which option you choose, discovering new things will always be an important factor in determining whether your online store will still be thriving in 10 years. If the marketing works without your own intervention, you can be bolder and try things that your competitors don't dare to (yet). You now have the luxury of being able to try out and explore new marketing strategies.This luxury allows you to become the innovators of the industry, trying out new marketing strategies early and perfecting them before your competitors have even heard of them. This ensures that the store is always in pole position.