A love story told backwards

Three female students read a Whatsapp message together while filming a scene of Salt's latest back-to-school commercial. The spot tells the emotional roller coaster of a young couple in fast forward backwards. It was created by Fabrice Brisotto, a student at the Geneva School of Economics and Management (GSEM) and winner of last year's "Show Me Your Mobile" video competition. It was shot in Geneva under the direction of Térence Spagnolo, a young Swiss filmmaker and graphic designer. The twenty-second clip focuses on the important role that modern means of communication play for teenagers and young adults in establishing and maintaining social contacts.

A. Schönenberger, CEO Salt Mobile: "Born from the mid-1990s onwards, Generation Z, which no longer knew the times without the Internet and mobile telephony, is now in turn entering our universities and setting new standards there in many areas - especially in communication. Salt is pleased to give the creative power of young Swiss talent a national platform with this inspiring commercial."