Lenovo is on the move

Because Lenovo's new notebooks are also mobile, the company opted for the streetcar.From now until the beginning of November this year, the Lenovo streetcar will be on the move in Zurich. The colorful Lenovo flagship will run on lines 2, 3, 4, 8, 13, 14 and 17 in normal streetcar service, but can also be booked for events or aperitifs. Lenovo retailers will also advertise various products with flyers and hanging posters on the streetcar throughout its service life.As flexible as public transportThe Lenovo Yoga brand stands for maximum flexibility and mobility, as the convertible notebooks with the four modes laptop, stand, tent or tablet are the most dynamic on the market. And what represents movement better than public transport? Lenovo Switzerland brings the Yoga brand and the streetcar together: Colorful in the official Lenovo colors red and yellow, blue and pink, green and orange, cheerful people and Lenovo Yoga notebooks adorn the 160 m² exterior of the streetcar. The interior has also been completely trimmed to Lenovo Yoga and Lenovo retailers also have the opportunity to draw attention to themselves with various advertising formats.The mobility of the Lenovo notebooks was also highlighted inside the streetcars.Because of the high rangePriska Roelli, Marketing and PR Manager at Lenovo Switzerland, explains: "The VBZ streetcars are on the move in the city of Zurich from early in the morning until late at night and are seen by countless passengers, pedestrians and road users. VBZ transports over 800,000 passengers a day; an advertising streetcar achieves up to 1 million contact opportunities every day. This allows us to reach urban target groups of all ages until the end of November. With over 160 m² of outer shell and all interior advertising space, the Lenovo streetcar is a great opportunity for us to make our yoga brand even better known and Zurich's streets a little more colorful."