The most popular Swiss Youtube commercials in Q2 2017

To determine the top 5, YouTube measured the number of views on YouTube advertising videos from Switzerland in Q2 2017. Only videos with a minimum share of unpaid views were taken into account for the ranking. Every quarter, Google Switzerland publishes the YouTube advertising videos that are particularly popular with YouTube viewers. The ad ranking is determined by an algorithm that takes into account paid and organic views as well as viewer loyalty.1. MySWITZERLAND - Nature wants you backhttps://www.youtube.com/watch?v=3AH9eAFeOsM2. METRO Boutique - TV Commercial Germanhttps://www.youtube.com/watch?v=T0FhXscgj883. MICASA - Inseparable. Textiles campaignhttps://www.youtube.com/watch?v=abDtvzLug5s4. MIGROS - A vs. B: Battle of Tastes - FARM Chipshttps://www.youtube.com/watch?v=CArozsAc6AY5. McDonald's Switzerland - Geniess das Jetzt - Enjoy The Nowhttps://www.youtube.com/watch?v=vjBwvOGCZpgAglaë Strachwitz, Food & Experience Marketing Manager McDonald's Switzerland: "We are delighted that our frog and its heartfelt message "Enjoy the Now" are also resonating so well in the digital media. Being one of the most popular spots on YouTube is important feedback for us. The insight of our brand story is therefore highly relevant in this country: The Swiss are not really spontaneous, as their Swiss perfectionism leaves them almost no time or space to enjoy themselves. That's why we will continue to encourage the Swiss to enjoy the now with a wink."

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