How Twitter is used for PR

Communications managers are constantly faced with new challenges when dealing with Twitter. New functionalities are constantly being introduced, consumers expect responses within a very short time due to the speed of the service and managers are skeptical about Twitter. The following six tips will help you expand your network on Twitter, work with influencers and what you should pay particular attention to with hashtags.1. twitter listsThe more Twitter profiles you follow, the more confusing the news stream becomes. Twitter therefore offers the function of organizing users in various lists. The advantage of this is that you don't even have to follow these users to add them to a list. The new news stream generated by a list is much more focused in terms of content and makes it easier to keep track of certain topics.2. twitter momentsWith Moments, Twitter has created a function to curate tweets and collect them in a "moment". This allows users to compile their own tweets as well as tweets from other users in a collection and create new content references. By cleverly sorting the curated tweets, Moments can also be used as a storytelling tool.3. hashtagsThe keywords marked with a diamond symbol and the links between them are essential for finding discussions on specific topics on Twitter. Hashtags also help you to be found by other users with similar thematic interests. However, you should choose your hashtags wisely: The limit of 140 characters per tweet is quickly reached and evaluations show that there is an optimal number of hashtags per tweet: two to three.4. search operatorsTwitter is a suitable research tool. Why? Because the service supports the use of search operators. Once you have familiarized yourself with these, you can carry out very targeted searches, for example for users, tweets and media, including geographical and temporal restrictions or exclusions.5. twitter analyticsNo matter how creative a campaign or measure may be, PR and marketing professionals want to find out the benefits in order to share them with stakeholders. Twitter offers its users a free analysis tool that measures relevant key figures for individual tweets or selected time periods. The comparison of costs and benefits is particularly important when using sponsored tweets, which are associated with financial investments.6. eventsDue to its speed and directness, Twitter is a suitable communication channel for events. Live tweets in connection with certain hashtags, which the event organizers have defined in advance, create an additional space for dialogue about the event. This allows people taking part in an event to quickly identify each other and get in touch with each other - via Twitter or in person at the event. Organizers benefit most when they create a short, catchy event hashtag in advance of the event and disseminate it early on.