How Nike markets Roger Federer's Wimbledon success

The whole world watched as Swiss tennis star Roger Federer won his eighth Wimbledon title at the age of 36, making sporting history once again. Federer's success not only made the fans cheer, but also the sponsors, such as Nike, who launched two new T-shirts and a limited edition of shoes immediately after the Wimbledon victory. The T-shirt features the slogan "RO8ER", alluding to the unrivaled eighth title at the world's most traditional tennis tournament. Roger Federer wore the T-shirt at the subsequent press conference and presented it to the general public. Nike also placed a commercial on YouTube with the slogan "Get off my lawn", which has already been viewed almost 40,000 times and shared by Roger Federer on social media:https://www.youtube.com/watch?v=zeqEUPIxp5UNike is known for its clever marketing of athletes such as golf star Tiger Woods and basketball player Michael Jordan. The slogan "Just Do It" is also one of the best known worldwide.