Lucerne Festival on the trail of identity

For the latest edition of the classical music festival in Lucerne, the OC is playing with the question of identity: from August 11 to September 10, 2017, the world stars of classical music will once again come together for the Summer Festival in Lucerne. This year, it is dedicated to the topic of identity, which is taking on a new meaning against the backdrop of globalization, migration and isolation. A campaign was developed for this in collaboration with the Meta Design agency. It is based on the playful methodology of the "Cadavre Exquis": different faces, ethnicities and ages are put together to create something new, thus addressing the mergers in the context of globalization. "In times of global interdependence, migration and integration, music has the power to build bridges. Because music overcomes languages, cultures and religions - and ultimately borders. The topic of identity is therefore more explosive than ever," says Michael Haefliger, Director of the Lucerne Festival, commenting on the idea.

The "Cadavre Exquis" methodology is used throughout the communication.