Addressing apprenticeship graduates with virtual reality game

Apprentice graduates from technical professions are highly sought-after employees on the job market. This makes it all the more important for a brand to position itself as an attractive employer at an early stage. Miele therefore came up with an attraction at this year's LAP celebration for electrical professions in Winterthur: the company presented a specially developed virtual reality game at a stand, which was implemented together with the agency Line Communications.

Miele appealed to apprenticeship graduates with a virtual reality game.Teamwork in virtual realityThe aim of the game is to position colored bricks in a grid in the virtual Miele environment as instructed by a colleague. A game sequence lasts around 20 seconds. As there is no gravity, even large objects can be lifted and moved with surprising ease in virtual reality.

The game was about placing colored bricks in a grid.