SDV Award: the winners have been chosen!
"Honor to whom honor is due" was the motto on Thursday, June 29 at the StageOne event location in Zurich-Oerlikon. Proverbs were also the motto of the award ceremony (devised by Nikola Sprung). A perfect leitmotif, as these traditional folk sayings contain wit, cleverness, conciseness and ingenuity - in other words, everything that advertisers imagine a successful campaign to be. The SDV Award Night, which was staged in the style of a late-night show, was hosted by comedian Stefan Büsser, who was as lively as last year. Tama Vakeesan completed the moderation as a quick-witted sidekick. Musical entertainment was provided by the band "Mr Ray's Class", before the party after 10 p.m. was a time for dancing and celebrating.37 AwardsAs last year, the SDV Awards categories were divided into three categories: media categories, industry categories and special categories. One industry prize was awarded in each of six of the eight industry categories, while in the other categories 31 gold, silver and bronze trophies went to the lucky winners. A 20-member jury headed by Dr. Christian Huldi decided which of the 175 entries were worthy of an award.
"Just missed ...... is also over," one could say casually. But: the 27 campaigns that were awarded a certificate - a "letter of distinction" - really only missed out on the precious metal ranks by a hair's breadth and in no way have to hide from the award-winning campaigns. certificates were now also distributed for the industry awards, which is partly responsible for the increase in the total number (in 2016 there were still ten certificates). The 27 campaigns with a "letter of distinction" are listed in the winners' brochure. The brochure was distributed at the Award Night and can also be downloaded as a PDF from the website www.sdv-award.ch can be downloaded in the Downloads section."Who dares, wins." - The agency rankingY&R Group Switzerland AG and FCB Zurich were the big winners in the agency ranking. Both advertising companies won several precious metal awards and were also victorious in the industry categories. The four. Werbeagentur AG, Notch Interactive AG as well as Wirz and Wirz Activation AG made it into the top 6, just like last year.
"So this youth of today!" - The SDV Junior AwardWith its Junior Award, the Swiss Dialog Marketing Association sets an example in terms of promoting young talent. This year, Anja Taravella and Jennifer Phrakousonh won the coveted prize with the "Jump into happiness with the CSIO Game!" campaign. They developed this for the CSIO Switzerland in St. Gallen. The SDV had announced the "real case" in cooperation with the sports event."Still waters run deep." - DM Life Time AwardThis year's DM Life Time Award, sponsored by Post CH Ltd, was presented to the Swiss Red Cross. The expert jury based its decision on the fact that the relief organization has been committed to health and the promotion of social cohesion for over 150 years. For this commitment, it relies on the acquisition of donations, for which it uses direct marketing media very successfully. The award was presented by Oliver Egger, Head of Marketing PostMail at Post CH Ltd.
