YouTube marketing: Successful with online videos

Most people find advertising annoying. However, this does not mean that they are not receptive to anything that companies say. On the contrary: as soon as people receive solutions to their problems and answers to their questions, they are very attentive. If they don't have to read long texts, but are presented with everything in an easily digestible video format, it's even better. YouTube is the perfect platform for marketing with moving images and is becoming increasingly popular worldwide. With this book, the authors take the reader by the hand and guide him step by step to a successful YouTube channel - from the concept to video production and legal issues to evaluation and optimization. Each point is explained in as much detail as necessary and as briefly as possible, with illustrations to back it up. This means that even the layman can get straight to work after reading and set up his own channel and fill it with content, making this book not only a good guide, but a real instruction manual with exemplary clarity. It should be part of the standard equipment of every marketing expert, says getAbstract.getAbstract rating: 9Feasibility: 10   Degree of innovation: 8Style: 10

Publisher: O'ReillyYear of publication: 2017Pages: 412ISBN: 9783960090328