These are the best media providers and marketers in Switzerland

For the Media Award 2017, 28 media providers and 18 media marketers from a total of 391 of Switzerland's leading advertising clients, advertising and media agencies were assessed. The survey was conducted by the Media Research Group using an online questionnaire between January and March 2017. Tamedia's newspapers were bundled together under "Tamedia Advertising Newspapers" - and immediately achieved first place among the media providers and the highest score of all those assessed (7.72 points). The premium network "Tamedia Network" scored 7.40 points and the "Tamedia Advertising Magazines" division 7.18 points. A direct comparison with the media marketers shows that the media providers were generally rated significantly higher than the media marketers.

"We are delighted to receive the Media Award 2017 and would like to thank our customers for their trust," says Marcel Kohler, Head of Advertising & Commuter Media and Member of the Management Board of Tamedia. "This award is particularly significant for us, as Tamedia Advertising has only been on the market for a few months. However, we want to continue to improve in all areas. Our goal is to become even better and to optimally cover the needs of our clients across all sectors. "In the "Media Marketer" category, Goldbach Media (Switzerland) AG once again held its own against the competition this year and won the Media Award as the best media marketer for the sixth time in a row. The company scored with a high level of awareness and a good overall impression among clients.

Alexander Duphorn, CEO of Goldbach Media, is delighted with the renewed award: "This award is a great confirmation and shows us that we are doing a good job. My special thanks go to the agencies and clients for their appreciation and trust. We take this award as an incentive to continue to face the challenges of the changing media market with commitment and innovation in the future."About the awardThe Media Award is the successor to the Media Trend Award, which was presented by Media Trend Journal from 1998 to 2016 for the best media companies (media providers on the one hand and media marketers on the other). Following the withdrawal of Media Trend Journal at the end of 2016, the Media.Research.Group decided to continue the award on its own, but under a new name and with some adjustments to the content. The main reason for this was that many drastic changes are currently taking place in the advertising and media market, which make it seem appropriate to continue this award.