Cannes Lions - The most popular commercials
"To determine the world's most popular advertising videos since the last Cannes Lions Festival, we compared signals that measure audience engagement on YouTube, such as watch time, views, and the ratio of organic to paid views. Last year, we saw that brands such as Knorr, Hyundai and Budweiser are creating video advertising that not only collects clicks, but also has a lasting impact on viewers. But these are just a few examples of the many brands that have discovered the power of storytelling on YouTube," says Andreas Briese, Director YouTube Content Partnerships DACH & CEE:1st Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More Creative agency: Wieden+KennedyMedia agency: Mindshare, Wieden+Kennedy
https://www.youtube.com/watch?v=scWpXEYZEGk
2nd Knorr #LoveAtFirstButton Creative agency: MullenLoweMedia agency: PHD
3. clash of clans: Hog Rider 360 Creative agency: Barton F Graf
4th Best Day Of My Life | Shell #makethefuture Creative agency: PossibleMedia agency: MediaCom
https://www.youtube.com/watch?v=eCs8kqUng4s
5 How to Use a Raw Egg to Determine if Your Mattress is Awful - #PURPLE Creative agency: Harmon Brothers
6 Samsung: This is a phone. Creative agency: Leo BurnettMedia agency: Starcom Worldwide
7th The Unexpected John Cena Prank | Hidden Camera Creative agency: ShareabilityMedia agency: MEC
https://www.youtube.com/watch?v=t6m6g5y1bQs
8th Budweiser 2017 Super Bowl Commercial | "Born The Hard Way" Creative agency: AnomalyMedia agency: Mediacom
https://www.youtube.com/watch?v=XF3wOrWBKjc
9th A Better Super Bowl | NFL Hyundai Super Bowl LI Creative agency: Innocean USAMedia agency: Canvas Worldwide
https://www.youtube.com/watch?v=P7n-GxJBw1k
10. 2017 Kia Niro | "Hero's Journey" Starring Melissa McCarthy Creative agency: David&GoliathMedia agency: Canvas Worldwide and Innocean Worldwide
