CR Communication: Showing young people career prospects
In March 2009, two online projects were launched as part of the national campaign Berufsbildungplus.ch. These were designed and implemented by CR Kommunikation in collaboration with the agencies New Impact and Crealogix.
In March 2009, two online projects were launched as part of the national VETplus.ch campaign of the Federal Office for Professional Education and Technology (OPET): The existing campaign portal has had a new design since March 11, 2009. An interactive vocational education and training course has also been launched to inform young people about career choices and young adults about further training opportunities. The online projects were designed and implemented by CR Kommunikation in collaboration with the agencies New Impact and Crealogix.
To make the vocational training course known to the main target groups, a Facebook group called "Choose your path" was set up, among other things. The course is also advertised on several online platforms with banners.
To make the vocational training course known to the main target groups, a Facebook group called "Choose your path" was set up, among other things. The course is also advertised on several online platforms with banners.
Responsible at the Federal Office for Professional Education and Technology (OPET): Dani Duttweiler (campaign management), Adrian Wüest (project management), Katia Soland (management of the online sub-project), Tiziana Fantini (management of the media relations sub-project). Responsible on agency side: CR Communication: Kathrin Kiener (mandate management), Olivia Reimann (project management), Estefania Garcia Jung, Thomas Perret (consulting). New Impact (concept, design and implementation of online portal). Crealogix (concept, design, implementation of vocational training course).
