The Social Media Trends 2017
For the eighth time, the company specializing in social media & online marketing Xeit GmbH a user survey on the topic of social media use. The survey asked 1100 consumers how they use the internet - whether mobile or desktop, whether they visit blogs, how they feel about social networking and how they feel about QR codes. Xeit also wanted to know how many people store online and use messenger apps.The most important findings at a glance:- Social media use is shifting from home to mobile - More than half of respondents only switch off their cell phone when they are on an airplane - 48% of respondents have a QR code reader installed on their smartphone. But 70% rarely or never use it.- Travel and food are the most popular blog topics.- WhatsApp remains the most popular messenger in Switzerland, with 69% of respondents preferring to send their messages via this app.- Two thirds of respondents shop online at least once a month because it is easier and more convenient.- Facebook remains the social media platform with the highest reach alongside YouTube.- LinkedIn has overtaken Xing as the business social media platform.Livestreaming on trackThe latest trends for the coming year were also analyzed. Livestreaming apps in particular have emerged, as the largest social media platforms such as Facebook and Instagram have now also discovered this function for themselves and are encouraging active use, as can be seen in the following graphic.
Even if the majority of use is still passive, a trend is clearly emerging.
