Migros presents the cheek for the summer
Migros has created a seven-part mockumentary showing how to enjoy summer. Switzerland’s best summer tips are back—more comprehensive, personalized, and interactive than ever. Not only are the tips making a comeback, but the surprising «star» from last year’s campaign is back in action, much to the delight of his many fans.Perry „The Cheek“The web series „Die Backe“ chronicles Perry’s amazing career. That’s because Perry—also known as „Die Backe“—has a unique trait: His cheek has exactly the same texture as perfectly grilled meat. The whole of Switzerland has known this for at least a year, as he demonstrated his exceptional talent in a Migros TV commercial. This sudden fame has made Perry a man in high demand—everyone wants to make use of his impressive cheek. That’s why Perry and his manager Sean have traveled from England to Switzerland and are rushing from one appointment to the next. The mockumentary chronicling the duo’s successful tour is released every Sunday.
How the interactive summer worksPerry and his manager are on the website so-geht-sommer.ch Working on behalf of Migros. Together, they present visitors with the perfect selection from over 350 summer-themed ideas—no matter the weather and around the clock. The geo- and weather-based targeting on the website reflects actual weather conditions and the time of day.
The website so-geht-sommer.ch offers new tips for all of Switzerland. Thanks to programmatic creativity technology, Perry can engage with visitors to provide personalized tips that best match their interests. Perry and his manager also use dynamic ads to interact directly with users and link to summer inspiration on the website.
