Time to talk about money
The new Bank Cler wants to motivate people to talk On May 19, Bank Coop changed its name to Bank Cler. It aims to make banking simple and easy to understand and advise customers on an equal footing. However, the new bank not only has new logos and a fresh website, but also a completely new business model.Open and digitalmyCler introduces the paperless bank - from opening an account to ordering a card. Anyone wishing to invest money can determine their investor profile online and invest directly in an investment solution. And if a customer wants advice, they can connect with an advisor via chat.In the branches themselves, customers can choose where they want to have their conversation - at a large table, at the catering counter, in the lounge, in the creative room or in the meeting room. A fragrance specially developed for Bank Cler, which is gently diffused throughout the room, contributes to the feel-good ambience. To ensure that the advisors are easily recognizable in this open concept, they wear their own fashion collection, which was designed by Swiss fashion designer Lela Scherrer.
The new campaign is characterized by transparency.No mincing of wordsIn order to publicize this new concept, we worked with the agency Home Zurich developed a campaign. With the claim "Time to talk about money", Bank Cler is encouraging people to talk. Because even today, money is still a taboo subject for many. The bank wants to make dealing with money the most natural thing in the world. Because talking about money is a prerequisite for finding solutions, making decisions - and creating clarity. That's where the name comes from: Cler is Rhaeto-Romanic and means clear, simple, unambiguous, and on posters, advertisements and banners, Bank Cler initially takes its claim at its word and talks openly about money. On the online and offline advertising media, it explains how much the bank has spent on it and at the same time states the goal that is to be achieved with this transparency.in other forms, such as videos, Bank Cler encourages reflection with a smile:
