The digital communication strategy

What does digital change entail and how can companies use it to their advantage? After Dominik Ruisinger deals with digital change, the resulting changes in communication and the necessary change processes in the company in the first half of his book, the second part deals with the development of a digital communication strategy.very clearly and comprehensibly structured and provided with numerous illustrations, the book absolutely lives up to its subtitle "practical guide". After all, it explains step by step how to develop a digital communication strategy and provides detailed practical examples. The book is also packed with tips on further reading, tools and helpful websites.getAbstract recommends it to all communication managers and marketing managers.getAbstract rating: 7Feasibility: 7   Degree of innovation: 7Style: 7

Publisher: Schäffer-PoeschelYear of publication: 2016Pages: 340ISBN: 9783791036335