What are the biggest dangers in online advertising?

In the course of digitalization, more and more companies are turning to online advertising - including in Switzerland. The potential is undisputed, but there are also many dangers lurking in the digital world. Recently, for example, there has been an increase in headlines about unwanted advertising placements on YouTube. On March 21, the Program "10 to 10" on SRF that advertisements from Swiss companies such as Swiss Post, Swisscom, Migros, Coop and Ikea also appear in the context of extremist YouTube videos. Some companies such as Swiss Life and Baer have therefore already decided to stop advertising on YouTube.what are the biggest challenges for marketers when placing online advertising? And what are the most suitable measures to increase quality? Your opinion is needed! Take part in our survey now (duration approx. five minutes).>> To the survey <<About MK OpinionEvery month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.