These are the best digital projects in Switzerland

The ticket platform "Ticketfrog" has been awarded the "Master of Swiss Web 2017" The online service "Ticketfrog" has won the title "Master of Swiss Web 2017" and is therefore the deserved overall winner of the 17th Best of Swiss Web Award Night. The development commissioned by Ticketfrog and implemented by Mysign AG impressed many of the 110 members of the expert jury as well as the readers of Netzticker and the audience at last night's award night. In addition to the Master, Ticketfrog.ch also won Gold in the Innovation category.Ticketfrog.ch Ticket Frog is a new, innovative solution on the web. The complex ticket platform is financed solely by advertising (coupons) and not by fees for the event organizer or the ticket buyer. The entire process is remarkably uncomplicated: From planning an event, including the creation of a hall plan, to publishing and selling ticket offers, creating statistics, processing payments, to admission control via QR code scanning in a special app: all this is done intuitively and without detours. Eleven gold buoys, 24 silver and 44 bronze awards at the Zurich Congress CenterOf the 389 projects submitted, 83 made it onto the shortlist, from which the 110-strong jury of experts ultimately selected 11 gold, 24 silver and 44 bronze winners. All of these projects received the corresponding prizes at the Award Night in the Zurich Kongresshaus, as well as the laudatory recognition of the laudators and jury presidents. The Award Night took place for the last time in the Kongresshaus for the time being, as it will be renovated from next year. The new location will be announced soon. This much can already be revealed: The Best of Swiss Web Award Night will continue to take place in Zurich.Gold in the category Innovation goes to the project that was named Master of Swiss Web today: The online service Ticketfrog.in the category Technology Sunrise. Mobile First - Relaunch won the gold medal. In the jury's view, however, the term "relaunch" of the Sunrise site does not really capture the facts. The complete relaunch of the web solution was too convincing. This solution was characterized by high-quality craftsmanship, a very wide range of functions, a successful mix of technologies and impressive consistency across platform boundaries.Freitag - Neo is the gold winner in the category Creation. The conception of the new e-commerce & content platform corresponds to the adapted processes in operation, which place high demands due to individual pieces. The project is the heart of the FREITAG world and shows how to bring a brand to life with stories and emotions without losing the commercial aspect.With the digitalization of its club, Ex Libris strengthens its customer loyalty program and wins gold in the category Business  - and above all: new, paying members. They benefit from fully digital management of their discount vouchers via browser or app. The vouchers can be redeemed both in digital shopping baskets and at the checkouts in stores. Ex Libris is now the benchmark for automated cross-channel services, and the Raiffaisen website relaunch won gold in the category MarketingAn exemplary universal banking site for various protagonists with consistent conversion paths. Thanks to the breadcrumbs, the user always knows where he is: top usability. In terms of cross-media, digital solutions, the bank's presence is also convincing in every respect; the user is usually directed to a contact person who can advise them.In the increasingly complex environment of digital marketing, existing knowledge must be combined with innovation. Helsana has clearly succeeded in this with its multistep campaign called "Healthy Mix". The multi-stage campaign achieved outstanding conversion rates and optimized advertising expenditure. Potential customers were brought closer and closer to the brand and the contract via a sophisticated sales funnel and were guided by their own interest. In the area of Digital Performance Campaigns - IAB Gold in the category Digital Branding Campaigns - IABThe "Dorftelefon" campaign from the Graubünden brand conveys the idyllic tranquillity of a Graubünden mountain village in a simple and surprising way. The fact that the village community of Tschlin personally implemented the campaign is what gives it its special charm. The participants were able to follow who they were talking to on the phone via webcam, so the campaign promise was already proven and experienced during the competition. This not only convinced the jury. 1.5 million views on YouTube and a large media response speak for themselves. UsabilityMammut - New global website and B2C online store. Beautiful imagery, good navigation and clever filtering options: that's what characterizes this site. Different approaches to the content allow you to browse the offer from different angles. Even if not everything is quite right in the combinatorics, a suitable product can be found quickly.mobile pages should be optimized for on the go and for the respective situation of a user. This year's gold medal winner in the category Mobile web provides impressive support based on location and time. It loads quickly, even with a slow 2G connection, as is often the case in the mountains. The search lists many results from the huge database, but can certainly become even more concise in the future.The relaunch of Bike-to-Work is easy to use on a wide range of devices and can be ideally combined with the app. Gamification elements encourage users to cycle even more kilometers. The campaign supports companies in a playful way to promote health, sustainable mobility behavior and team spirit among their employees. Gold in the category Public AffairsDestination advertising is a difficult discipline. How do you get users to voluntarily engage with certain places and sights? Gold in the category Video goes to Pokémon Go - THE REVENGE. The creators have succeeded in showing the world a cool, fresh Basel beyond all clichés. The complete list of all gold, silver and bronze winners can be found on our website: http://bosw.ch/de/hall-of-fame/bestever/https://www.youtube.com/watch?v=K01XlDHOSZI