The KKL presents its new brand

In fall 2017, the KKL will present its new brand.The Culture and Congress Center Lucerne has developed continuously since it opened in 1998. New formats and services have been launched, and communication with customers has also changed. Today, it largely takes place via online channels and social media. Because the existing brand presence is also reaching its limits, the KKL has decided to organize a rebranding. In doing so, the venue wants to open up new possibilities. The new brand will come into effect in fall 2017.The analysis of the brandTo successfully carry out the rebranding, the KKL commissioned the branding and design agency Process engaged. In the spring, the latter conducted an in-depth analysis of the perception of the KKL brand. This was followed by discussions on sharpening the future positioning with regard to the various stakeholder groups.