What does the perfect promotional item look like?

The role of promotional products in the marketing mix is often underestimated. In 2015, net advertising sales of promotional items in Switzerland amounted to 692 million - that is more than 10 percent of total sales of 5,210 million (source: Stiftung Werbestatistik Schweiz) But what characteristics should a promotional item have so that it is well received by the recipient? And which types of give-aways are particularly popular? Take part in our survey now.>> To the survey <<About MK OpinionEvery month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.