Spinas Gemperle: Modeling a banana from T-shirts
Spinas Gemperle has launched an information campaign for Helvetas on the subject of organic and fair trade cotton. The aim is to raise consumer awareness of fair trade and organic cotton and increase demand for fair trade clothing.
Spinas Gemperle has launched an information campaign for Helvetas on the subject of organic and fair trade cotton. The aim is to raise consumer awareness of fair trade and organic cotton and increase demand for fair trade clothing.
The core of the campaign is the information platform Bio-fair.chwhere store owners can place their offerings and consumers can locate suppliers. Boutiques can also be invited by e-mail to add organic and fairly produced clothing to their range.
The internet platform is being promoted with a poster and advertising campaign. The images show a banana and lettuce made from items of clothing. This is intended to illustrate the fact that many consumers opt for organic quality when it comes to food, but not when it comes to clothing.
The campaign is supported by Coop Naturaline, Switcher, the State Secretariat for Economic Affairs Seco and Max Havelaar.
The core of the campaign is the information platform Bio-fair.chwhere store owners can place their offerings and consumers can locate suppliers. Boutiques can also be invited by e-mail to add organic and fairly produced clothing to their range.
The internet platform is being promoted with a poster and advertising campaign. The images show a banana and lettuce made from items of clothing. This is intended to illustrate the fact that many consumers opt for organic quality when it comes to food, but not when it comes to clothing.
The campaign is supported by Coop Naturaline, Switcher, the State Secretariat for Economic Affairs Seco and Max Havelaar.
Responsible at Helvetas: Stefan Stolle (Head of Communications and Fundraising), Matthias Herfeldt (Team Leader Communications), Tobias Meier (Head of FairShop). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Miriam Fischer (concept/AD), Wanda Michel (graphics), Susi Kammergruber (concept/text), Christian Schmidt (text), Gaby Füchslin (consulting manager), Conny Geibel (consulting), Sarah Illenberger (artwork), Attila Hartwig (photography)
