Swiss Press Defends Itself Against "Fake News

The campaign will be launched with striking small ads explaining the journalistic approach. In large-format advertisements, which will be placed from the second half of March, personalities from the worlds of politics, business and culture will emphasize the importance of independent Swiss media, but also their expectations of them. The advertisements will appear in the newspapers and magazines of VSM members. "When the political and social debate increasingly revolves around emotions rather than facts, the time has come for independent media. With their critical and independent reporting, they enable us citizens to form our own opinions. This is indispensable in our democracy." Pietro Supino, publisher of the Swiss media group Tamedia and President of the Swiss Media Association: "The printed press in Switzerland enjoys a great deal of trust. It is the most important type of media for forming opinions before votes in Switzerland. This is confirmed by the VOX study from spring 2016: 83% of voters primarily inform themselves about the pros and cons of a voting issue using press products. This figure is very stable; in 1999 it was 85%.