Learning in virtual reality how doubt chips are created

Virtual reality is another tool in the marketing mix that brings new rules and potential. The use of this new technology is still relatively unknown to most marketing and communication experts. The Responsive agency has already implemented several pioneering projects and shows companies in a wide range of sectors how VR can be used to optimum effect.Zweifel's new playground in virtual reality For Zweifel, the VR specialists at Responsive have literally explored and created a new playground. In the interactive game in the virtual world, the user learns in a playful and entertaining way what it takes to produce the best potato chips. 360° 3D world, the user finds himself in a realistic natural field. From sowing to harvesting, they have to master various tasks to ensure that as many potatoes as possible grow optimally. For example, the user has to protect as many potato plants as possible from the cold within a defined period of time by covering them with a doubt cap or watering the plants with a spray can.Responsive has also used elements such as a windmill as a special customer stunner. When the user blows into the virtual windmill in his hands, it turns and the game can be used as an extension of the "Chips Experts" TV commercial at roadshows, trade fairs and events as well as in the visitor center.Test users and observers are enthusiasticThe test users were impressed by the interactive game mechanism and the detailed presentation of the various levels. Thanks to the various animations and the matching audio effects, the experience in VR is extremely intense for the users. And outside observers, who can follow what the user is experiencing in VR via the screen, also have an entertaining pastime, while the possibility of a competition with various ranking systems makes the application even more exciting as a marketing tool. With this proof of concept, Responsive shows how customized VR applications can be used. here