Digital Innovation Playbook

This is a "playbook" full of graphics and working templates (templates that are available online as PDF files). It is written very quickly and is therefore easy to understand. Fortunately, because the content of the Digital Innovation Playbook is quite sophisticated. The authors present their methodology for innovation development, which bundles a wealth of practical tools and creativity techniques. The user can apply these directly. The construction of simple prototypes - as with design thinking - is of great importance. The authors describe what information can be generated with their help. This is where the book is a little weak, as the practitioners, who are otherwise so fond of images, fail to show examples (photos or sketches) of such prototypes and leave the reader alone with their imagination. However, this objection does not change the fact that this large-format volume should not be missing anywhere where innovations are being worked on. It is specially designed for younger users and is already convincing to the touch with its linen cover and robust-looking thread stitching. getAbstract recommends the playbook to all designers, product developers, innovators and creatives.getAbstract rating: 9Implementability: 9Innovation level: 9Style: 9

Publisher: Murmann VerlagYear of publication: 2016Pages: 314ISBN: 9783867745567