Brands and their packaging design to the third

Double page spread from Wallentin's third book, a fireworks display of tips, views and insights on the subject of brands and their packaging design.The work on brands and their packaging design (in English, easy to read) entitled. "Who Sells What to Whom - a book about package design, communication and clarity" provides the reader with valuable suggestions, practical tips and insights in 28 fluently and entertainingly written "lessons" over 120 pages.28 lessonsThese lessons do not sound school-masterly at all. At times almost philosophical, but always pragmatic, instructive and amusing, they offer the reader relevance and knowledge gain in the field of packaging design and communication. The titles of the lessons are something like:►How to put a brand top of mind by changing it;►Does your label sell?;►When design becomes art;►Why packaging design communication could be better;►The best briefing questions;►Great brands are work in progress;►Want to be noticed - amplify and exaggerate!;►Missed opportunity... etc.Do's and don'ts of packagingThe book tells the story of brands and their packaging design from the FMCG (fast moving consumer goods) sector. The author knows the "do's and don'ts of packaging" from his many years of experience. Wallentin was responsible for the development and design of packaging at Nestlé's headquarters in Vevey for 40 years. 78-year-old Wallentin is still in demand today as a speaker, lecturer, consultant and specialist author. He also appreciates national peculiarities of design and writes: "I feel that much more could be done if the business world were more open to artistic communication and would not just follow guidelines and best practices which close the door to creative unique solutions. "The book comprises 120 pages in 19×26 cm format, is richly illustrated and can be ordered directly from the author by e-mail ([email protected]) for the price of 25 Euro incl. shipping costs (Paypal or bank, see www.packagingsense.com).