Namics and Pathé are changing the digital cinema experience

With the relaunch Pathé and established the mobile-optimized website as the main sales channel. Users can now share their favorite film with friends and define an appointment via Doodle.

Share your favorite movie with friends, both on the desktop via Doodle...

As part of the relaunch, Namics was responsible for the concept, design and technical implementation. The concept was characterized above all by the "From Insight to Action" approach. At the start of the project, the current customer experience was examined and suggestions for improvement were developed. This was based on interviews and surveys. The website also follows the "mobile first" approach, which optimizes the mobile user experience.