Live: The highlights of the "D:Pulse" conference

Refresh this page to read the latest blog posts.14:00Master:Classes room overcrowdedThe fact that so many people are taking part in D:Pulse should be a positive sign for the organizers. However, there is still room for improvement in terms of organization. Attending the Master:Classes discussions is currently an impossibility for many - the room is simply too small.

*********13:38Not everyone is satisfied with the program design

There are too many for me #Podium discussions. I have just realized that I prefer presentations, as long as they are substantial. #dpulsecon

- Gaby Stäheli (@gaby_staeheli) February 22, 2017

**********13:32Opel sets new standards in mobile marketinghttps://www.youtube.com/watch?v=JsDlnSoFr8U**********13:25More than just FacebookRhys Noelke: "We use Facebook - but not only. You have to use the whole range of platforms to distribute video content. Of course, you also have to consider monetization, which works very differently on the various platforms. "**********13:20TV = video?Rhys Noelke: "TV is video. We use various video platforms such as YouTube to get our video content out to people. "*********13:15Focus on videosRhys Noelke from RTL Group and Jin Choi from Facebook discuss "Video: Watch what matters".**********12:45Mass individualization as a recipe for success?

Mass customization: Zalando w/ 60k segments. The Sun w/ 250k segments for fantasy football. What's next in programmatic? #dpulse #dpulsecon

- Marco Nierlich (@marconierlich) February 22, 2017

**********12:40Creative campaign: We are more than just datahttps://www.youtube.com/watch?v=gZzfQEPCjLw**********12:30Four recipes for successJerome Cochet, Zalando: "Four recipes for success of the Zalando campaign: 1. adaptive idea, 2. good data about customers, 3. efficient content production (because so many different videos) and 4. the different departments of the team must work well together. "*********12:30Zalando Casehttps://www.youtube.com/watch?v=Gw1pkngDq7w**********12:25What does creativity mean in programmatic advertising?Jerome Cochet, Zalando: "For us, creative programmatic advertising means addressing specific messages to a specific audience. You have to get away from one big idea and adapt the ideas to the different target groups. "**********12:15Where is the creativity?Ian Haworth: "People who invest in technology such as programmatic give far too little thought to what they actually want to achieve with it and neglect creativity. "*********12:00Programmatic: Maths & ArtsThe Center Stage will continue with the showcase "Programmatic: Maths & Arts. When Programmatic meets Creativity". Also taking part are Jerome Cochet from Zalando, Ian Hawort from Wunderman and Bill Swanson from Pubmatic*********11:55Large crowds at the Master:ClassesThere is currently a discussion on the topic of performance marketing. The room is more than full. The topic seems to be moving the masses.

**********11:30Stage on fireThe discussion between Dr. Steven Althaus from Credit Suisse and Nigel Vaz from Publicis Sapient on brand marketing in the digital age has just come to an end. "We are drowning in data but thirsting for insights," said Althaus, adding that the backdrop to the stage also provided a talking point:

Hey guys @dpulseconI think the stage is on #fire... ???#onlinemarketing #dpulsecon #zurich #theroofisonfire #burn #switzerland ???? pic.twitter.com/dZHf0epxy4

- Jacob Grégoire (@Graig_Jacob) February 22, 2017

*********11:20Little new in the opening presentationWill McInnes' presentation was animated, but hardly brought any new insights. Our world is changing at a horrendous pace - making it difficult for digital marketers to keep up. With all the technological innovations, McInnes emphasized that the real benefits of marketing measures must not be lost sight of. This is where analysis tools such as those offered by Brandwatch can help, and Will McInnes is certainly enthusiastic about D:Pulse:

Thank you so much #dpulsecon - that was an absolute blast and you were great ?

- Will McInnes (@willmcinnes) February 22, 2017

10:45Will McInnes: "Marketers need to refocus on real results. "**********10:25Will McInnes: "We live in bubbles, even though we've never been more connected. "**********10:05Many visitorsMany people have found their way to the Volkshaus Zurich. Everyone is looking forward to the premiere of the event!

10:00Marketing in the 21st centuryThe opening speech will be given by Will McInnes from Brandwatch. It will be about the marketing trends of the future.**********09:57Wireless? Not a chance!Probably only in Switzerland: a digital marketing trade fair without functioning wifi. Nevertheless, we will keep you up to date! The first presentation will start soon.**********08:40Exciting infographic to get you in the moodWhat exactly is programmatic advertising all about? An infographic from Webrepublic sheds some light on the subject.

On the way to #dpulsecon? Warm up for an important topic of the day with this infographic https://t.co/6WMVWXII8l. #programmatic. pic.twitter.com/TJPcM7uitd

- Webrepublic (@webrepublic) February 22, 2017

**********08:35Official hashtag is #dpulseconThe official hashtag for the event is not #dpulse, but #dpulsecon. This does not generate enthusiasm everywhere:

Yes, the following applies to the Dpulse #dpulsecon I can already see the uniform use in my mind's eye. Don't you? ?

- Oliver Lutz (@oliverlutz1) February 22, 2017

**********08:30Countdown to D:Pulse is onToday is the day: D:Pulse is taking place for the first time at the Volkshaus. The international digital marketing event is an offshoot of "dmexco" and is organized by IAB Switzerland. Numerous well-known speakers will present the latest trends in digital marketing.