Coop and Migros launch cooking platforms

"With Fooby »We want to put the joy and pleasure of cooking, eating, and savoring back at the center,« explains Philipp Wyss, Deputy Chairman of the Executive Board and Head of Marketing and Procurement at Coop. »For many people, cooking has long since ceased to be a tedious chore and has become a sensory experience and a relaxing counterbalance to work. Fooby doesn’t take the cooking out of people’s hands; rather, it makes it more convenient and enjoyable.” The how-to and recipe videos also help with this.With the launch of Fooby, customers will also find recipe flyers in Coop stores right next to the products, suggesting dishes that can be cooked in 20 minutes using just a few ingredients. The Fooby app allows users to search for and save recipes. Users can also take photos of recipes from other websites, cookbooks, and magazines with their smartphones and add them to their cookbook. Fooby’s social media channels—Facebook, Instagram, YouTube, and Pinterest—provide customers with daily culinary inspiration.

"Migusto» is the name of the Migros Cooperative Federation’s new brand. It brings together all of Migros« culinary expertise and is also set to replace the existing cooking magazine »Saisonküche” in May. Migusto is aimed at ambitious home cooks as well as family cooks with limited time and those new to cooking. On migusto.ch Members can find recipes and instructions there. They also benefit from Cumulus offers and discounts on various products. In addition to the platform and the print magazine, social media plays a central role. Migusto will have its own channels on YouTube, Google+, and Instagram.