The Swiss Sponsorship Award was presented for the 5th time. For the first time, the award was supported by the Swiss Sponsorship Association. Eleven projects were nominated for the award. Here are the six winners:Award for best sports sponsorshipUBS big emotions at the UBS Kids CupFaster, higher, further: as title sponsor of the UBS Kids Cup, UBS has been promoting young Swiss athletics talent since 2011. Every year, more than 130,000 participants between the ages of seven and 15 compete in over 850 competitions in the 60 m sprint, long jump and long ball throw as part of the UBS Kids Cup. Hundreds of UBS employees support the local organizers on site as volunteers.Award for best corporate sponsorshipHelsana Foundation TheodoraAs a partner of the charitable Theodora Foundation, Helsana helps to give 100,000 sick children carefree moments in difficult times every year with visits from artists. In 2016, Helsana supported the foundation with a national campaign on social media and in cinemas. Emotional films featuring patients called on the public to also support the work of the artists.Award for best cultural sponsorshipMigros M-Budget Festival SummerThe Migros cult brand M-Budget has been the main sponsor of Switzerland's biggest music festivals since 2012. To mark the 20th anniversary of the low-price line, M-Budget was present at many great festivals in summer 2016 with countless advertisements. Among other things, Migros presented its brand under the motto "We are young and need the money" with its own M-Budget zone on the festival grounds.Award for best international sponsorshipSwiss Re and Solar ImpulseSwiss Re Corporate Solutions has been an official partner and individual insurer of Solar Impulse 2 since 2012. With the successful round-the-world flight of the solar airplane, the reinsurer strengthened its positioning as a global insurer for sustainability and renewable energies and underlined its conviction that innovation thrives when knowledge and expertise are combined across industries.Special price digitalJeep Montreux Jazz FestivalDouble anniversary: Jeep presented itself as a global sponsor of the 50th edition of the Montreux Jazz Festival in its 75th anniversary year. Among other things, the organizers had a fleet of 30 exclusive Jeeps at their disposal to transport artists and guests. Other activities focused on the presentation of three musically inspired one-offs and two limited Jeep special editions.Audience AwardJulius Baer HKT Hong Kong ePrix 2016Julius Baer has been a Global Partner of the worldwide racing series for electric racing cars since the start of Formula E in 2014. With its worldwide appeal, Formula E is the ideal sponsoring platform for the private bank to convey its values such as innovation, sustainability and forward-looking pioneering spirit globally and to increase brand awareness internationally.
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The Swiss Sponsorship Award was presented for the 5th time. For the first time, the award was supported by the Swiss Sponsorship Association. Eleven projects were nominated for the award. Here are the six winners:Award for best sports sponsorshipUBS big emotions at the UBS Kids CupFaster, higher, further: as title sponsor of the UBS Kids Cup, UBS has been promoting young Swiss athletics talent since 2011. Every year, more than 130,000 participants between the ages of seven and 15 compete in over 850 competitions in the 60 m sprint, long jump and long ball throw as part of the UBS Kids Cup. Hundreds of UBS employees support the local organizers on site as volunteers.Award for best corporate sponsorshipHelsana Foundation TheodoraAs a partner of the charitable Theodora Foundation, Helsana helps to give 100,000 sick children carefree moments in difficult times every year with visits from artists. In 2016, Helsana supported the foundation with a national campaign on social media and in cinemas. Emotional films featuring patients called on the public to also support the work of the artists.Award for best cultural sponsorshipMigros M-Budget Festival SummerThe Migros cult brand M-Budget has been the main sponsor of Switzerland's biggest music festivals since 2012. To mark the 20th anniversary of the low-price line, M-Budget was present at many great festivals in summer 2016 with countless advertisements. Among other things, Migros presented its brand under the motto "We are young and need the money" with its own M-Budget zone on the festival grounds.Award for best international sponsorshipSwiss Re and Solar ImpulseSwiss Re Corporate Solutions has been an official partner and individual insurer of Solar Impulse 2 since 2012. With the successful round-the-world flight of the solar airplane, the reinsurer strengthened its positioning as a global insurer for sustainability and renewable energies and underlined its conviction that innovation thrives when knowledge and expertise are combined across industries.Special price digitalJeep Montreux Jazz FestivalDouble anniversary: Jeep presented itself as a global sponsor of the 50th edition of the Montreux Jazz Festival in its 75th anniversary year. Among other things, the organizers had a fleet of 30 exclusive Jeeps at their disposal to transport artists and guests. Other activities focused on the presentation of three musically inspired one-offs and two limited Jeep special editions.Audience AwardJulius Baer HKT Hong Kong ePrix 2016Julius Baer has been a Global Partner of the worldwide racing series for electric racing cars since the start of Formula E in 2014. With its worldwide appeal, Formula E is the ideal sponsoring platform for the private bank to convey its values such as innovation, sustainability and forward-looking pioneering spirit globally and to increase brand awareness internationally.
