Keywords are by no means the "key"!
A few years ago, pure keyword optimization ensured more traffic and a better ranking, but since the introduction of the Google Humming Bird algorithm, the trend has been moving towards user-friendly content optimization. And not without reason: if the user or interested party does not find the desired content on a website, they will quickly leave the displayed page again!So what to do? It is important to offer the reader and the search engines a clear structure. The page should be well organized in terms of content and present important information in an appealing way. It is therefore not about excessive keyword stuffing - as was so often the case in SEO in the past - but about creating appealing topic clouds according to search intent and user interest. Dynamics, emotions, language and goals - all of this flows together to ultimately answer the user's questions convincingly in terms of content. The result is higher traffic with a lower bounce rate and consequently a better ranking.The Google Rank Brain algorithm, which was introduced in October 2016, also ensures that searchers increasingly receive context-based search results rather than syntax-based search results. It is therefore important that the content of the page remains SEO-optimized, but that the content of the page provides appealing information.So if you want to spruce up your website, you should rework well-functioning content with a content refresh or website relaunch to impress Google and customers in the future!
