The five most popular products and services among students

There is probably no phase of life in which so much is tried out as in the student years. The joy of experimentation knows few limits - from travel to clothing, food, entertainment and culture: Many things are tried out, new things discovered, old things discarded. Students are also becoming an increasingly interesting target group for companies, as loyalty to a brand often begins in this age group. Once a student has found their favorite shower gel, their favorite theater or their favorite delivery service, they will remain loyal to a brand for years to come. Another advantage: if the budget is still limited during the student years, purchasing power will increase significantly with the first full-time job. The Berlin start-up PrintPeter has summarized which products and services are most popular with students.1st place: TravelThe natural scientist Alexander von Humboldt, who undertook extensive research trips to the regions of South America, was not the first to realize that travel is part of a comprehensive education of the mind and personality. For today's generation of students, traveling is the most popular activity outside the lecture hall. Due to the usually tight purse strings, traveling by bus and train is the most popular choice, and short city trips are also very popular. Of course, traveling abroad is a dream that more and more students are fulfilling. Couchsurfing, camping and Interrail offers have therefore established themselves as affordable alternatives.2nd place: ElectronicsLaptops, smartphones and tablets are now an essential part of modern student life, and not just for maintaining friendships. Accordingly, these technical devices are very popular with students. Even if many purchases are somewhat more expensive, students are happy to invest more money in these devices. Although it is not always the latest smartphone or the latest high-performance laptop that students buy, solid technical equipment is part of the basic equipment of every student. With headphones, televisions and video game consoles, modern technology also covers a large part of leisure activities.3rd place: E-CommerceE-commerce is one of the fastest growing markets in Germany. Accordingly, it is almost normal for today's generation of students, for whom the smartphone is a natural part of everyday life, to process numerous orders digitally. E-commerce providers can therefore score particularly well with students. Whether clothing, books, furniture or food delivery services: The variety of goods and services that can be ordered over the Internet knows virtually no bounds. This is why e-commerce services are in 3rd place.4th place: Insurance and financial servicesAs people enter adulthood, financial and insurance services become increasingly important - especially for students. This is why insurance and financial services are the fourth most popular products and services. No wonder: anyone moving into their first apartment or living in a shared flat will need to take out household contents insurance. Taking out your own liability insurance is generally recommended, and car owners need car insurance. Students over the age of 25 are also no longer covered by family insurance and must pay for their own health insurance. Financial services are also an issue that students have to deal with - for example, if they want to finance their studies with a student loan.Top 5: ClothingWhether it's a cotton cap, knitted sweater, sports shoes or no-name trousers from the second-hand store: Clothing is a statement and is also used as such by students. After travel, electronics, e-commerce offers and insurance and financial services, clothing is the fifth most popular product and service. Companies that want to inspire students in this segment should be aware that a specialized product range helps to meet the specific needs of this heterogeneous target group.