Admeira is committed to quality in digital advertising
Admeira. One negative development that is currently the subject of much discussion in the industry is "ad fraud". This refers to illegally generated revenue through the manipulation of impressions, clicks or conversions on websites or advertising banners. "We use all the means at our disposal to detect ad fraud and prevent it as effectively as possible. Technology alone cannot completely solve the problem in the digital advertising market, as the complex technologies repeatedly open up loopholes for fraudulent activities. That's why the tried and tested rule also applies to programmatic advertising: only buy from providers you know personally," Schneider continues. Quality must be assured Code of Conduct Programmatic Advertising. This Code of Conduct, which also applies to the Swiss market, is an initiative of the Federal Association of the Digital Economy in Germany and is intended to create a common understanding of the necessary rules of cooperation among the numerous players in the market. Transparency, quality and security are key objectives, particularly in the area of automated media trading on online platforms.
