"Always On" age: curse or blessing for marketers?

It's not just millennials who are spending more and more time in front of screens. Hardly anyone can escape the fascination of being informed or entertained at the touch of a button, anytime and anywhere. Be it with a smartphone, tablet, laptop, PC, TV or screens in public spaces: we are all "always on"! Although target groups can be identified, processed and tracked more and more easily these days, many are avoiding advertising. Young people even more than older people. This is a major challenge for advertisers, agencies and media providers, but what is the best way to reach the "always on" generation today? Take part in our survey now!>> To the survey <<By the way: "Always on" is also the theme of the annual meeting of the Swiss Advertising Client Association (SWA). More information is available here.About MK OpinionEvery month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.