Digital out-of-home and mobile advertising combined

In December 2016, the Christmas ad for geschenkidee.ch was tested on ten Clear Channel digital screens in the city of Zurich for one week. The campaign was further enhanced by the coordinated use of location-based mobile marketing, whereby the geo-location data of the screens was linked with mobile advertising and targeting options from Adello. 630,000 mobile ad impressions were delivered in the week under review. The click-through rate (CTR) of 0.50% achieved was well above the benchmark. Furthermore, the number of transactions (+25%) increased significantly. As an ideal partner for mobile marketing, out-of-home advertising therefore acts as a strong driver for immediate response and interaction.Diego Quintarelli, Sales Director Clear Channel: "We offer our customers exclusive cross-media products with which out-of-home advertising campaigns can be strengthened, deepened and extended using mobile marketing. It is very pleasing that we can demonstrate the significant impact of our offering with this digital campaign. "Isabelle Hauser, Head of Content geschenkidee.ch, adds: "We are very pleased with the results. The fact that we were able to increase the number of visitors and transactions on our online store so significantly in such a short space of time with digital outdoor advertising and mobile advertising is extremely pleasing. "More information on the study is available at here.