No one can get past these logo design trends in 2017
1. broken lettersThis year, broken letters will appear in numerous logos. The idea is not to represent letters with a solid line, but to work with breaks in the lines. In this way, corporate messages can be communicated in a way that is as simple as it is appealing, but also surprising. 2. simplification of the form In logo design, simplification—particularly when it comes to typography—has been all the rage for several years now. But now, complicated designs in general are being targeted. In 2017, visually cluttered logos will increasingly be replaced by streamlined, simple forms. 3. simplification of the color paletteEven though it might not seem like it, logos are using fewer and fewer colors. This is because simple color palettes give the impression that more Colors are used. This minimalist design approach allows each individual color to shine. 4. circumcisionGraphic designer Paul Rand asked how little one needs to show in order to still convey a message. For example: How much of the letter „Y“ do you need to recognize that it’s a „Y“? In fact, it takes less than you might think. We can see this for ourselves in 2017, because the cropping plays precisely on this effect. 5. photographic texturesNever seen before: abstract, photographic textures in logos and brandings. This is a quick and easy way to breathe the desired personality into a brand. 6. geometryOf course, geometry is an integral part of graphic design. However, today's designers are constantly pushing the boundaries, resulting in innovative creations that have what it takes to be extraordinary eye-catchers.7. hand drawnIn recent years, there seemed to be a unanimous belief in the design world that it was far too time-consuming to transfer hand-drawn designs to a computer via scanners, vectorization, and other methods. This design style is likely enjoying a resurgence in popularity right now precisely because it has become so rare. Hand-drawn design feels fresh, soothing, human, and grounded—so grab a pencil and get started! 8. pattern and repetitionFamiliarity is a key factor in logo design. After all, the goal is to attract people. There’s no other way in graphic design to achieve this goal faster and more easily than with patterns and repetition. Brand recognition can be achieved through recurring patterns, and this is how logos are created that customers will never forget. 9. moving partsOne of the most exciting—and perhaps most important—trends of 2017 is branding that features logo variations in both print materials and web-based animated GIFs. This allows for a wide range of different applications. "Design and digitization are two things that increasingly go hand in hand. On the one hand, the digital world creates new requirements that have to be met if you want your design to be convincing. On the other hand, it is the basis for new creations. We are very excited to see where logo design will go this year," says Eva Missling, General Manager Europe at 99designs. 
